Study Shows Importance of First Link

According to a new report by Compete.com, 53% of clicks on organic search results pages go to the top organic listing. If this statistic doesn’t convince you of the importance of being the top search result for your keywords, compare this 53% of clicks going to the first organic search result listing to the mere 15% of clicks on the second listing.

This research shows that being in the top 3 or top 5 of the SERPs is no longer sufficient if you want to drive traffic to your site. The third listing on an organic search results page has been shown to gather just 9% of the clicks, and the fifth listing accrues an abysmal 4%.

If your company is also running a pay-per-click marketing campaign, make sure your campaigns are optimized to perform well and rank highly for your target key phrases. While only 24% of ads on a search results page appear in the top bar, an overwhelming 85% of consumers click on theses ads, making the online advertising space increasingly competitive.

To learn more about search engine optimization services from a Michigan marketing company, contact Clarity Quest today at 877-887-7611. Request a quote.

When It Comes to Messaging – Plan First, Write Later

All too often companies, especially technology companies, dive right into writing copy for websites, collateral and press releases.  This very tactical approach often leads to numerous re-writes and inconsistent positioning because different writers emphasize different points, themes and value propositions.

I strongly recommend having a technology marketing agency create messaging for your company and all products and services.  The messaging document should contain:

25, 50 and 100-word overview statementsFull description (3-5 paragraphs)Role-based message based on the titles in companies you are targetingA press release boilerplate5-6 value propositions (we call them messaging pillars)Content for your website’s homepage & main landing pageMedia talking points

With the elements above, you’ll have a great foundation on which to base all marketing communication efforts.